Profile

Lacoste Jérôme

Jérôme Lacoste

Consultant & Trainer in Webmarketing - JLWS

Name:Jérôme Lacoste
Date of birth:01/10/1991
Address:92300, Levallois-Perret, France
Phone:+33(0)6.99.19.74.12
Email:contact@lacoste-jerome.com

FRENCH VERSION

 

Fascinated by Digital and Marketing and graduated of the Master of Marketing Management and Innovation at ESC Tours and specialized MBA Marketing and Commerce on the Internet of the Leonard de Vinci Institute in La Défense (MBA leader in Digital Marketing, certified RNCP level 1 and ranked No. 1 by the SMBG for 3 years in the e-commerce category), I conducted several professional experiences that have brought me a cross-media vision of Marketing and Communications: SEO, SMO, Performance marketing (SEA, Affiliate, Display, ...), BtoB, BtoC, Printing and Event Planning, ...

 

In October 2014, I co-founded a Blog, The Nextools, where many experts share their knowledge through innovative posts as tutorials on the best tools 2.0.

 

In July 2015, I created a company, JLWS, as Consultant and Trainer in web marketing, through which I realize services for diverse and varied organizations to assist them in the digitization of their activity: websites creation, SEO, Social Media Consulting, Community Management and Content Marketing, Personal Branding, Training, ...

 

I realize training too since 2013 at ESCEM Tours, MBA Marketing and Commerce on the Internet, EDC (Ecole des Cadres) and IAD Business School in Paris on topics related to web marketing such as tools 2.0, WordPress CMS, SEM (SEO, SEA and SMO), Personal Branding, UX, Photoshop, ...

 

Finally, during 1 year, I joined New World Education Group, a leader in alternative education based on 21st century skills as Chief Digital Officer & Co-Founder.

 

Referrals:

- JLWS - Jérôme Lacoste Web Services: www.jlws.fr

- Webmarketing Blog: www.thenextools.com

- Project Entelesia: www.project-entelesia.com

 

If my services interest you, please contact me by email (contact@lacoste-jerome.com) or telephone (+33(0)6.99.19.74.12)

Formation

2014 - 2015

MBA Marketing and Commerce on Internet

Institut Léonard de Vinci, Paris-la-Défense

Program:

  • Understand and control technologies
  • Access & MySQL
  • Social Media Optimization (SMO)
  • Build a website
  • Marketing Performance
  • E-Business
  • Know-how and expertise to be a manager
  • Missions of operational consulting
 
Awards:
  • Winner of the Business Case Prestashop (02/03/2015) – Creating E-Commerce Store “BoxMyNight”
  • Winner of the Business Case BNP Paribas Cardif (04/17/2015) – Crisis Management Strategy Web
 
Website: www.ilv.fr

2010 - 2014

Master Marketing Management & Innovation

ESCEM - FBS, School of Business and Management, Tours (37)

Modules (Master 2):

  • Strategic Marketing
  • Innovation
  • Branding
  • Digital Marketing
  • Soft Skills & Tools (Datavisualization, Intellectual Property Rights, …)
  • BtoB
  •  
 Awards and distinctions:
  • Junior Certificate in Project Management Skills or teams, mention “Very Good” (2012)
  • Valedictorian in BtoB Marketing and Branding – M2 (2014)
  • Valedictorian in Strategic Marketing, ESCEM – M1 (2012)
  •  
Website: www.escem.fr

Work Experience

2013 - present

JLWS – Jérôme Lacoste Web Services

Consultant and Trainer in Webmarketing

JLWS is a Company of Training and Consulting in web marketing that offers the following services:
 

  • CREATION & OPTIMISATION OF WEBSITES
• Support for the creation of the domain name, installation of the database and CMS WordPress
• Creation of customized websites (graphics, technical, safety, …) with the CMS WordPress
• Monitoring and Metrics
 
  • SEO CONSULTING
• Audit SEO of your website
• Benchmark of competitors websites
• Recommendations and actions planification
• Monitoring and Metrics
 
  • SOCIAL MEDIA CONSULTING
• Creation & optimizing accounts on social networks
• Advice and recommendations: posts planning, associated speech …
• Tools 2.0: content marketing, automatization …
 
  • CONTENT MARKETING
• Creation of image content: logos, banners, image editing
• Creation of video content: teaser, customer testimonials movies, …
• Advice on the use of royalty-free images, icons, …
 
  • PERSONAL BRANDING
• Advice and actions plan to improve your image on the web
• E-visibility: use the best tools to help you to be visible on search engines
• Monitoring and Metrics
 
  • ACADEMIC & PROFESSIONNAL TRAINING
• CMS WordPress / Blogging
• Search Engine Marketing
• Webanalytics
• Personal Branding, …
 
  • Why call JLWS?
 
An expert in web marketing at your disposal, teacher and available that will assist you individually throughout the service.
 
+500 students trained in several reference institutions:
• ESCEM Tours
• IADBS Paris
• INSTITUT LEONARD DE VINCI
• ECOLE DES CADRES
 
+40 Satisfied customers, including:
• JCA ET ASSOCIES (www.jcarmand.com)
• CAMPING LE PIN PARASOL (www.campinglepinparasol.fr)
• CAMPING LES DINOSAURES (www.campinglesdinosaures.fr)
• SPENCER CONSEIL (www.spencer-conseil.fr)
• JOURNAL D’UNE EAT GIRL (www.journalduneeatgirl.com)
• BO COIFFEUR (www.bo-coiffeur-levallois.com)
 
Website: www.jlws.fr

11.2014 - present

The Nextools

Co-Founder - Blogger
  • Creation and administration of the Blog “The Nextools” on WordPress CMS
  • Management of Webmarketing strategy, SEO, SEA and SMO
  • Creation of images et videos contents on Photoshop, Canva and After Effects
  • Management of editorial team
  • Writing of posts and tutorials about webmarketing tools
  • Community Management: Facebook, Twitter, Pinterest, Instagram, Google+, YouTube, ScoopIt, Slideshare
 
Website: www.thenextools.com

10.2015 - 10.2016

New World Education

Chief Digital Officer / Co-Founder

Managing the digital strategy of New World Education Group, alternative educational group serving a creative and entrepreneurial 21st century.

  • Creation and administration of websites of entities in the group (Lyceum New World, New World University, New World Skills, …) and various associated schools (Ecole Claude Bernard, …)
  • Editorial management strategy and Search Engine Optimization (SEO)
  • Managing Social Media Strategy and Social Media Optimization (SMO)
  • Management of digital communication strategy (Content Marketing, Search Engine Advertising – SEA,  E-mailing Campaigns…)
  • Selection and implementation of digital tools to facilitate remote and face to face work between internal and external employees in group
  • Team training internally and externally on various digital tools
  • Research & Development / Council on the evolution of the digital world and pedagogy
11.2014 - 04.2015

Mobile Marketing Association

Co-Writer
  • Participation in the writing of “Mobile Marketing Guide 2015” of Mobile Marketing Association France
  • Expert interviews
  • Council and benchmarks
  • Participation in events related to Mobile Marketing
 
Website: www.mmaf.fr

11.2014 - 10.2015

Institut Léonard de Vinci

Digital Project Manager
  • Administration of #MBAMCI Blog with WordPress CMS
  • SEO : on and offsite optimization
  • Webmarketing and SEM strategy optimization
  • Images contents creation on Photoshop and Canva
  • Management and formation of editorial team
  • Writing of posts
  • Community Management
 
Website: www.mbamci.com

05.2015 - 10.2015

3h33

Webmarketing Project Manager
  • Setting up a platform aiming to connect students, teachers and businesses to promote collaborative learning through practical assignments
  • Missions related to the development of the platform :
    – Prospecting
    – Presentation of the platform to customers and potential users
    – Involvement in the test phases on target populations
  • Support on advices, training and creation of start-ups missions
  • Website development, communication plans and content creations fot : TheNextools.com, MBAMCI.com and 3h33’s websites and for its clients (Saint-Gobain, Auchan, …)
 
Website: www.3h33.com

2014 - 2014

Editions Atlas

Trainee in Charge of Marketing Media Online & Offline

Within the Department of Media Editions Atlas, I had the opportunity to replace the Media Manager after 2 months of experience, while continuing to work with the Telemarketing Manager:
 
WEB MEDIA

  • SEA, Affiliation and Display campaigns, (CPA, CPA, CPL, … budget, Google Analytics data …) and recommendations
  • Web plans and creation of URLs
  • Tagging plans on the back office of Atlas Editions website
  • Preparation and animation of weekly calls with Havas Media Agency
 
  • SEA:
• Validation of web banners
• Management of keyword campaigns on Google AdWords
 
  • Affiliation:
• Validation of e-mailings and banners
• Retargeting: validation of templates and flows
• Recommendations for affiliates
• A / B Testing
 
  • Display:
• Management of test campaigns on E-Bay and Criteo
 
PRESS
  • Recommendations on selected titles to include Editions Atlas inserts
  • Media plans for the Press (TV and Specialised)
  • Regional tests for TV Press
  • Management and monitoring of delivery schedules
 
TELEMARKETING
  • Leading of Telemarketing Providers
  • Preparation of promotional campaigns: translation of Marketing documents into commercial scripts
  • Quantitative Campaign Management: monitoring KPIs and recommendations
  • Qualitative Campaign Management: assessing the discourse of Teleactors, followed by the legal and judicial framework and recommendations
 
RECRUITMENT – TRAINING
  • Selection, passages of interviews and training of new media trainee
 
Website: www.editionsatlas.fr

10.2014 - 11.2014

Voyages SNCF

Strategic Digital Planner
  • Webmarketing Recommendations to improve customer experience 3.0
  • Presentation of the recommendations to the UX direction of Voyages-SNCF
  • Result: 2nd with 17/20
  • Role in the group: coordinating and development of an innovative mobile application
 
Website: www.voyages-sncf.com

2013 - 2013

ESCEM – Market’ment Vôtre

Project Manager - Webmaster

“Market’ment Vôtre” is student’s Marketing Blog from Marketing Management & Innovation speciality at France Business School

• Project Manager:

  • Management of 19 people
  • Strategic Decisions in Web and Digital Marketing
  • Strategic Decisions in Communication
  • Canvassing and partnerships
  • Monitoring and tracking statistics (Facebook Insights, Hootsuite, Google Analytics, …)
  • Formation of members: WordPress CMS and SMO strategies (Pinterest, Twitter, Facebook and ScoopIt)

• Webmaster:

  • Technical Management (WordPress CMS, FTP, MySQL, OVH)
  • Management of graphics (Photoshop CS5, CSS3 programming)
  • Management of User Interface (HTML5 Programming, PHP and JavaScript)
 
Website: marketment-votre.com

2011 - 2012

Association Birdie Par Tee

Manager of Clubs - Community Manager
  • Management of 14 people
  • Management of social networks and Website of the Association
  • Organization of the « ESCEM Golf Cup 2012 » (100 players – 40 companies)
 
Website: www.fbsgolfcup.com

2012 - 2012

ESCEM – Marketing Department

Trainee in charge of Marketing, Communication and BtoB

Organization of the business forum of ESCEM Business School, “Les ESCEMIALES” (130 companies, 1500 students, 350 professionals)
 

  • Marketing and Communication plans
  • B to B / B to C
  • Webmarketing, Community Management, Website improving
  • Creation of communication tools: mailings, posters, PowerPoints
  • Creation and management of post-event-surveys
  • Management of files for corporate relations
  • Logistic works (details on the event, security, information)
  • Planning, organizing and conducting meetings (communication, student groups, balance sheets, …)
  • Pilot student mobilization and communication (brainstorming, meetings, proposals of improvements, …)
 
Website: www.france-bs.com/forumentreprises

2010 - 2011

Association Birdie Par Tee

Responsible of Communication
  • Management of the internal and external communication of the Club and the ESCEM Golf Cup 2011 (90 players – 35 companies)
  • Management of internal and external communication of the Club and ESCEM Golf Cup 2011 
 
Website : www.fbsgolfcup.com

2011 - 2011

Librairie Mollat

Trainee in Charge of Professional Customers
     
  • Administration of orders of books
  • Administration of stocks and planning of deliveries
  • BtoC and BtoB
 
Website : www.mollat.com

2009 - 2010

Club “Ecritures”

Founder President
  • Management of the team (5 to 20 members depending on the periods)
  • Creation of a partnership inter-Clubs
  • Publications of the writings on thebookedition.com
  • Organization and animation of lectures : representatives of the City of Bordeaux and Mollat Bookstore
 
Website: sites.google.com/clubecrituremontaigne

2006 - 2008

Club Maths en Jeans

Member of the Club
  • Organization and animation of lectures
  • Resolution of high level Mathematical problems
  • International Competition of Math Games : First Price (Price André Parent) in June 2007
 
Website: www.mathenjeans.fr

International Experience

Academic Semester

University of Hull, England, January to June 2013, validated with honors:

  • Marketing, Communication and Branding
  • International Marketing
  • Strategic Marketing Planning
 
Website: www2.hull.ac.uk

Languages

  • Mother Tongue: French
  • Other languages: English (Proficient user) & German (Independant user)

Centers of Interests

Sports

  • Golf (occasional player since 2010, holder of the “green card”)
  • Archery (1998-2008, 7th at the Championship of Aquitaine, 2007)

Writing

  • Publication of a heroic fantasy novel, “Le Mystère d’Entélésia” in October 2015 by Editions “Cercle de Fred”
  • Creation of a Website, supports of communication and promotion on social networks

Data Processing

  • Office automation: Microsoft Office 2013
  • CAD: Adobe Photoshop CS5
  • Creation and Management of Websites and Blogs (MySQL, PHP, FTP): CMS WordPress: experimented
  • SMO: Community Management, E-reputation and Community Strategy (Facebook, Twitter, LinkedIn and Viadéo Hubs, Google+, YouTube channel, Pinterest, Tumblr)
  • Performance Marketing: Web Analytics (Google Analytics, Facebook Insights), SEA (Display, Affiliation, Search Marketing)
  • Computer programming: HTML5 and CSS3
  • Statistical Studies: XLSTAT, Le Sphinx
  • SEO: optimisation onsite and offsite of Websites
  • 3D Modeling: CINEMA 4D R11.5 and After Effects CS4
LOGO REVEAL – JLWS

LOGO REVEAL – JLWS

Teasers
TEASER – PROJECT ENTELESIA

TEASER – PROJECT ENTELESIA

Teasers
TEASER – THE NEXTOOLS

TEASER – THE NEXTOOLS

Teasers
BLOG – THE NEXTOOLS

BLOG – THE NEXTOOLS

Web
RESEARCH PAPER – MASTER 2

RESEARCH PAPER – MASTER 2

Books
TEASER – MARKET’MENT VÔTRE

TEASER – MARKET’MENT VÔTRE

Teasers
PROJECT ESCEM – INFOGRAPHIC

PROJECT ESCEM – INFOGRAPHIC

Web
WEBSITE PROJECT ENTELESIA

WEBSITE PROJECT ENTELESIA

Web
FACEBOOK COVER – MY WEBSITE

FACEBOOK COVER – MY WEBSITE

Web
WEB CALENDAR – EGC 2012 (2)

WEB CALENDAR – EGC 2012 (2)

Web
WEB CALENDAR – EGC 2012

WEB CALENDAR – EGC 2012

Web
PROJECT FOR ESCEM (2)

PROJECT FOR ESCEM (2)

Print
PROJECT FOR ESCEM

PROJECT FOR ESCEM

Print
PROJECT FOR HULL UNIVERSITY (2)

PROJECT FOR HULL UNIVERSITY (2)

Print
PROJECT FOR HULL UNIVERSITY

PROJECT FOR HULL UNIVERSITY

Print
FLYER FOR A PROFESSIONAL (2)

FLYER FOR A PROFESSIONAL (2)

Print
FLYER FOR A PROFESSIONAL

FLYER FOR A PROFESSIONAL

Print
SCORE CARD – EGC 2012

SCORE CARD – EGC 2012

Print
Placard ESCEM GOLF CUP 2012

Placard ESCEM GOLF CUP 2012

Print
Placard ESCEMIALES 2012

Placard ESCEMIALES 2012

Print
Placard SOCIAL MEDIAS 2012

Placard SOCIAL MEDIAS 2012

Print
Placard VIRTUAL FORUM 2012

Placard VIRTUAL FORUM 2012

Print
Placard CAREER DAYS 2012

Placard CAREER DAYS 2012

Print
TOEIC

TOEIC

Rewards
TOEFL

TOEFL

Rewards
1st International Price – CIJM

1st International Price – CIJM

Rewards
Junior Competences Certificate

Junior Competences Certificate

Rewards
Page 1 of

Alexandre Stopnicki

2015 04.
Entrepreneur : 3h33.com

J’ai apprécié d’avoir Jérome Lacoste dans mes étudiants du #MBAMCI et je dois dire qu’il a toujours fait preuve d’un sens aigu de l’organisation et d’une parfaite maîtrise des techniques enseignées dans notre MBA. Ses compétences se sont révélées pendant l’année en montant un excellent blog http://www.thenextools.com/ avec son camarade de promotion Paul Sonilhac sur les outils 2.0
 
Job: Co-Founder of The Nextools

Karima Oueslati

2015 03.
Responsable E-Mailing Et Affiliation

Jérôme fait preuve d’un grand professionnialisme dans la gestion des échanges avec ses prestataires. Il se soucie toujours de la qualité des prestations et du respect du budget des campagnes et cela dans un objectif de résultat et de performance.
De plus son très bon relationnel favorise les échanges et la négociation.
 
Job: Trainee In Charge Of Marketing Media Online & Offline (Atlas Editions)

Jean-Claude Armand

2014 03.
Owner, JC2A and Accounting Specialist

Jérôme fait preuve d’un talent et d’une créativité exceptionnels et d’un très grand professionnalisme dans le marketing numérique, SEO notamment. Son discours est précis et argumenté.
N’hésitez pas à recourir à sa précieuse expertise. Vous ne serez pas déçu.
 
Job: Web Marketing and Communication Consultant (Freelance)

Fabrice Mauléon

2013 12.
Chief Innovation Officer & Professeur, ESCEM

Jérôme est et aura été un de mes très bons étudiants à l’ESCEM. J’ai eu le plaisir d’intervenir face à lui en qualité de professeur ; mais aussi de collaborer à ses cotés sur des missions qui dépassaient le cadre purement académique.

A cette occasion, j’ai toujours pu apprécier son professionnalisme et son engagement ; mais aussi sa curiosité et son sens de l’innovation sur des projets qui demandaient bien plus qu’un simple savoir basique.

Si telles étaient mes possibilités, je serai heureux de pouvoir collaborer de nouveau avec lui; et dès lors je serais heureux de le recommander à toutes les personnes qui cherchent un jeune professionnel du marketing en devenir.
 
Job: Web Marketing and Communication Consultant (Freelance)

Romain Lhote

2013 11.
Consultant digital analytics, ATInternet

Pouvoir être responsable du blog avec Jérôme durant ces quelques mois fut un réel plaisir. Rigoureux, très organisé, avec un esprit d’équipe hors pair, mais surtout une implication dans les projets qui mérite d’être soulignée, Jérôme a eu tout au long de cette période un comportement très professionnel. Il possède toutes les compétences qui feront de lui, j’en suis sûr, un maillon essentiel en entreprise.
 
Job: Project Manager – Webmaster (Market’ment Vôtre)

Angéla Mathieu

2013 11.
CEO, Marketingetsens.com

Jérôme a su, grâce à son dynamisme et professionnalisme donner un nouvel élan au blog du Parcours Marketing & Innovation ainsi qu’une visibilité importante.Ses qualités humaines et relationnelles lui ont permis de mener à bien cette mission, en association avec ses camarades de promotion, et en menant en parallèle de nombreux projets étudiants.Un mot pour le définir: très, très “pro”!
 
Job: Project Manager – Webmaster (Market’ment Vôtre)

Fréderic Avry

2013 11.
Directeur entreprises et carrières, ESCEM

Jérome a participé activement à l’organisation du forum entreprises à l’ESCEM, évènement majeur qui rassemble 140 entreprises et 350 professionnels.
Jérome dispose de qualités certaines : intégration dans une équipe, esprit positif et convivial, apporteur de solution, engagé, intégre, orienté client, pragmatique, résiste à la pression de l’évènement et vers la réussite du projet pour le collectif.
 
Job: Trainee In Charge Of Marketing, Communication And BtoB (ESCEM)

Contact info
Address92300, Levallois-Perret, France
Phone+33(0)6.99.19.74.12
Websitehttp://www.jlws.fr

Let's keep in touch