Editions Atlas

Within the Department of Media Editions Atlas, I had the opportunity to replace the Media Manager after 2 months of experience, while continuing to work with the Telemarketing Manager:

  • SEA, Affiliation and Display campaigns, (CPA, CPA, CPL, … budget, Google Analytics data …) and recommendations
  • Web plans and creation of URLs
  • Tagging plans on the back office of Atlas Editions website
  • Preparation and animation of weekly calls with Havas Media Agency
  • SEA:
• Validation of web banners
• Management of keyword campaigns on Google AdWords
  • Affiliation:
• Validation of e-mailings and banners
• Retargeting: validation of templates and flows
• Recommendations for affiliates
• A / B Testing
  • Display:
• Management of test campaigns on E-Bay and Criteo
  • Recommendations on selected titles to include Editions Atlas inserts
  • Media plans for the Press (TV and Specialised)
  • Regional tests for TV Press
  • Management and monitoring of delivery schedules
  • Leading of Telemarketing Providers
  • Preparation of promotional campaigns: translation of Marketing documents into commercial scripts
  • Quantitative Campaign Management: monitoring KPIs and recommendations
  • Qualitative Campaign Management: assessing the discourse of Teleactors, followed by the legal and judicial framework and recommendations
  • Selection, passages of interviews and training of new media trainee
Website: www.editionsatlas.fr